Pathway Intermediates, EASY BIO’s integrated brand, Shines at EuroTier 2024
2024-11-22 00:00:00
At EuroTier, Pathway Intermediates connected with partners, customers, suppliers, and visitors from across the globe. This year’s theme, “We Innovate Animal Farming,” perfectly aligned with Pathway’s vision for advancing animal nutrition through innovation and the science of feeding tomorrow.
The highlight of the event was the official launch of Lipidol Prime, Lipidol Protect, and Lipidol Green, which expands the flagship Lipidol product range to meet the needs of diverse market demands and pioneer new applications for Lipidol. Additionally, innovative products such as ProBe-Bac, BeeSmart, YeaMune-Up, Q-Life, PiCid, and Polysurf drew significant interest from visitors.
Pathway Intermediates also took a major step forward in the North West European market by signing a new partnership agreement with Brenntag, expanding activities into Benelux and Nordic Europe. This builds on the two companies’ successful partnership in Central and Eastern Europe, opening new opportunities for growth and innovation in these regions.
EuroTier 2024 was also a fruitful event for business development, with great feedback from partners on how Pathway Intermediates products are helping their customers, also new opportunities were identified and significant sales orders were secured.
Looking ahead, the Pathway team is excited to participate in IPPE 2025 (Atlanta, United States) and VIV Asia 2025 (Bangkok, Thailand) in Q1 2025, where they aim to strengthen relationships with current partners and build new connections.
Thank you to everyone who visited the Pathway booth at EuroTier 2024—we look forward to continuing our journey together toward feeding tomorrow!
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